Making writing your business

It is time to ditch the starving artist cliché.

You’re tired of struggling to make ends meet, going from paycheck to paycheck, watching life pass you by while you waste precious time and energy at a desk job you can’t wait to quit.

You want to get paid to create art, to stimulate thought, to inspire change.

But how?


You have to stop thinking of money and art, left-brain and right-brain, business and pleasure as separate entities.

I used to struggle as a freelance writer, never making enough to cover rent despite my highly popular and critically acclaimed blog. I did everything right, affiliate links, sponsored posts, social media campaigns, all while struggling to keep my artistic integrity. But paying by bills as a writer felt as impossible as winning the lottery.

Then I made the one simple mental shift that changed my professional life: I started thinking of myself as a creative entrepreneur.

Suddenly, everything changed. I read different books, attended different conferences, and thought of myself as a micro-business owner. I started valuing my work, so others valued it as well. I started making a living as an artist.

Best of all: I started creating more art.

By learning to manage my time, use the resources around me, and be strategic in the projects I took on, I found myself with extra time and extra money. I started painting more. I wrote in my journal every morning. I finally finished my book, Bawdy Love: 10 Steps to Profoundly Loving Your Body and started working on my novel. I had always been told that you could not make money and art. You either were starving or a sell-out. But the reality is, thousands of artists make a living online as creative entrepreneurs, making the art they love to create and paying their bills.

You can do what you love AND pay your bills.

All you need is stop thinking of yourself as a starving artist and start treating your writing as a business.

Making Writing Your Business will help you shift from the scarcity mentality of the writing world to the abundance mentality of a creative entrepreneur.


What does it mean to be a creative entrepreneur?

  • First and foremost, you create, either products or services that bring you and your clients joy.
  • You optimizing your use of online tools, like websites, social media, and mailing lists to connect with your fans.
  • You say “no thank you” to obligations and opportunities that don’t excite you, so you can say “yes!” to projects that fuel your creative energy.
  • You prioritize your business through planning, strategizing, and preparing for success.
  • You legitimize your business through contracts, accounting, and filings with the state.
  • You have fun! And avoid getting bogged down with logistics by getting help when you need it.
What you get when you enroll

Less theory, more practice.

There are millions of ideas out there on how to make money, but the only real way is to do the work.

You can’t sell something you’ve never created.

This program is designed with practicalities in mind. Yes, we will delve into the mental blocks that keep you from feeling valued and worthy of being paid for your services, skills, or products, but your fears are not an excuse to stop creating.

Getting you to create more – whether it be a journal submission, an online program, or your next novel – is the ultimate goal of this course.


Making Writing Your Business is a streamlined program designed to get you making money as soon as possible.

This is not some expensive 10-week course bogging you down with lots of ideas and no support in implementing them.

Making Writing Your Business gives you:

  • Easily digestible information.
  • An action plan for implementing your ideas.
  • Accountability (and rewards!) for actually doing the work.

Limited to 10 people a session, this group coaching program is interactive, providing you with support from myself and your fellow participants.

When you enroll you get:

  • 5 engaging videos.
  • 4 informative worksheets.
  • 3 group Google Hangout coaching sessions.
  • 2 inspirational meditations.
  • 1 business buddy to help keep you accountable to doing the work.

Need more personalized help? Up to 3 people can add on a private coaching session.

I take on a very limited number of coaching clients and book out months in advance, so this is a great opportunity to skip to the front of my coaching line. All coaching must be done during the month of April.

Course schedule

April 8

Who are you? Creating your bio and mission statement.

April 11

What do you think? Discovering and working on the mental blocks keeping you from making money.

April 15

When do you create? Carving out space to write in your life and keeping that time sacred.

April 18

What do you create? Finding your genius zone, defining your niche, and diversifying your offerings.

April 22

How do you sell your creations? Figuring out what marketing tools work best for you and your ideal customers.

April 25

Who are your allies? Creating successful partnerships and collaborations.

April 29

How can you continue making money? Creating a long-term action plan that excites you (instead of overwhelming you).

Enrollment ends April 7. Class runs April 8-29.

Invest in yourself today and join your fellow writers in helping each other thrive.

Got questions?

Ask them in the Creativity Squared Writers Facebook group, or email and I’ll be happy to get back to you.

My afternoon teas with Lauren are the best part of my week.  I always leave our sessions with my needs met AND my cup full of warmth, laughter, and genuine delight. She reminds me that there is so much to love and appreciate, even in those moments when I’m struggling.  Afternoon teas are my sanctuary.

Adrienne Black

Coaching with Lauren gives me the same feeling I get after spending a weekend with my best friend, building one another up with unconditional love. In just half an hour, I can go from feeling worthless to feeling like I can take on the world. She provides me with such a unique perspective on body image, weight, and mental health in such a genuine, caring way.

Lauren provides me with the tools to love my flawed body and to thrive within it. She inspires me to be better to myself at a time in my life when I rarely feel like I deserve it. Lauren is blazing the path towards radical self love and I’m behind her 100%!


Jenny Kindschy

Coaching client and Bawdy Love retreat participant

Lauren is one of the most beautifully sincere people I have ever had the gift of meeting. Her experience runs deep, her perseverance is inspiring. Whether dancing in the sunshine or weathering the storm of life, she is a friend and a mentor - her words are music to my soul. 

She ignites a tiny spark inside me to fan the flames into the seldom reached corners of my mind rife with insecurity and doubt, making my uncertainties vanish as my self confidence reemerges and I begin to realize my individual potential and accept myself as I am. I am grateful to her!

jessica drake

AVN award-winning actress and director of the jessica drade's Guide to Wicked Sex series

Every once in a while you have a conversation where you can feel yourself becoming a stronger and healthier version of who you are. That was exactly what happened during my coaching interview with Lauren. She gave me the tools I needed to better handle uncomfortable situations as well as created a feeling of security in myself.

James Barnes

Having tea with Lauren is like having a date with someone who is already totally into you. Which in a way, Lauren is. Lauren wants you, me and everyone to succeed, to be the people we want to be, to love ourselves without reserve- right now, right here, no exceptions.

When we met there was not a moment of awkwardness- our conversation was open, free and incredibly beneficial. She found the exact words I needed to hear, encouraging me to go out and take my life by the reins, to see the signs life was sending me, to be joyful and passionate in my own body. Lauren's sunny disposition, her questions and her genuine interest make any conversation with her incredibly invigorating and empowering, and having a hot mug of tea to go along with that makes the experience incomparable.

Claire Palzer

Bawdy Love program participant and coaching client

Lauren's work encourages the world to love their bodies regardless of gender, body type or size in a society that encourages us to shame our bodies on so many levels. Lauren's work positively contributes to the much needed shift in how we all feel inside of our bodies reminding us that we are all worthy of loving the reflection we see in the mirror, without exception.

Aydian Dowling

Trans activist, entrepreneur, and owner of Point 5cc

Spend time with, listen to, or read the words of Lauren Marie Fleming and she'll do one thing - serve you the permission you've been looking for on a decadent golden platter. Her work allows all of us to be unapologetically ourselves, no matter what size, shape, color or flavor we come in. The world needs more Lauren Marie Fleming.

Steph Jagger

author of the best-seller UNBOUND and executive life coach

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